Packaging Premiere

The collaboration with Easyfairs Italia takes shape through the creation of an installation at the Packaging Premiere trade fair, a unique opportunity to explore the works of the four talented Italian artists of the Shaping The Future project.

Four monitors will provide access to the world of their artistic research, offering visitors a compelling and innovative visual experience. This installation will be an unmissable experience not only to immerse oneself in the fascinating world of digital art, but also to explore the revolutionary phenomenon of NFTs (Non-Fungible Tokens). Each work will in fact be presented to the public in its NFT form, a new authentication tool that is transforming the way we conceive and collect art.

Through this new exhibition form, the artists will continue to tell us about the themes that are part of their personal artistic research:

Fortuna De Nardo through her work Rituals of Renewal will tell us timeless stories through the cracks and marks impressed in the stone of the Morticelli Church in Salerno;
Samuel Hernandez De Luca with You, Yourself and AI or: Narcissus’ will show us some of the elaborations of his image generator designed to confront us, in a subtle parallelism with the myth of Narcissus, with our attraction to artificial intelligence;
Fabiola Porchi through the regular, unnatural and obsessive arrangement of 3D printed chicken beaks in the work Ombre will ask us to distinguish between body and object, life and efficiency;
Ettore Zonzini in How AI sees Us will explore the implications of artificial intelligence in the field of human emotions, offering the audience the opportunity to explore humanity's collective self-perception. A fifth monitor will be dedicated to the QR-code that will give access to the digital environment hosting the works of all sixteen artists participating in the Shaping The Future project.

With the opening of the next edition of the Packaging Premiere fair scheduled for 21 May at Fiera Milano Rho, visitors will have the opportunity to immerse themselves in a universe of digital creativity and deep reflection, with an unforgettable experience of the intersection of art and technology.

The installation will be on display at the Packaging Premiere fair from 21 to 23 May at Allianz MiCo - Gate 4, Milan. For more information: https://www.packagingpremiere.it/it/